Many of these boutiques focus on slow fashion, unique designs <\/strong>and individualized customer attention. While most have storefronts in Florence, they sell online as well so you can support local Florentine artisans from anywhere in the world and get in touch before even coming to Florence. Many also design customized pieces which has been the essence of Florentine craftsmanship for centuries.<\/p>\n\n\n\n Read on to discover some amazing Florentine locals<\/strong> you should be following and the places and people they love to shop from!<\/p>\n\n\n On this private vintage fashion tour, our fashion specialists will lead you to unique\u00a0second-hand vendors<\/strong>\u00a0in the city and help you with your\u00a0treasure hunting skills<\/strong>. Joining our vintage fashion tour feels like\u00a0traveling in time<\/strong>. You will have fun discovering Italian one-of-a-kind\u00a0vintage clothing, shoes, bags, accessories\u00a0<\/strong>from different eras like locals do!<\/p>\n\t\t\t<\/div>\n\t\t\t Blogger Italy Magazine Editor, Social Media Consultant, Freelance Writer and Florence blogger extraordinaire, Georgette is \u201cyour girl in Florence.\u201d Originally from Texas, she\u2019s been calling Florence home for years and has become the go-to for insider tips, a Lonely Planet 2021 Community Award winner, and a true champion for the city of Florence, her artisans, and fellow creators. <\/em><\/p>\n\n\n\n Here\u2019s where Georgette loves to shop:<\/p>\n\n\n\n Via Santa Monaca, 2 Via della Chiesa, 21r Georgette: \u201cThis shoe-box sized shop on Via della Chiesa in Santo Spirito is home to the handmade artisanal leather accessories of Stephanie who is extremely passionate and collaborative when it comes to customizing items (bags, wallets, fun Moka-shaped leather keychains and more).\u201d<\/p>\n\n\n\n I also asked Stephanie of Frau Leman for her shopping recommendations (see below) and she was featured in our guide for where to buy leather in Florence<\/a>. <\/p>\n\n\n\n Via Calzaiuoli, 78r & Via della Vigna Vecchia, 97r Georgette: \u201cI could NOT, not <\/em>mention <\/strong>Benheart, who is the prime reason people should not shop in the leather markets and instead focus on true handmade leather items (jackets, shoes, belts, all customizable) made in Florence. Hicham Benmarek is the affable founder of the brand who created “Benheart” after surviving a heart transplant in his early 30’s. I very much appreciate how he treats his staff like family and is probably the only person who allowed me to see\/visit where he buys his leather, dyes the leather, cuts and finishes it in the suburbs of the city.\u201d Benheart was also recommended by photographer Tracy Russo (see below) for their fantastic quality leather and customized sizing which is great for plus size shoppers!<\/p>\n\n\n\n Borgo San Frediano 131r Georgette: \u201cFAF <\/strong>is a new collaborative space in San Frediano showcasing the work of four female artisans in town who also offer special exhibitions in their bright space. One is an ink designer, one is a wood maker, one works with pottery, one concentrates on high-quality porcelein and the pieces that have come out of this collaboration are also available at the shop. To me, places like this show the evolution of contemporary artisans in the city and how “working together” is actually becoming the norm (thankfully so).\u201d<\/p>\n\n\n\n INSPIRATION<\/strong><\/span> Jewelry Designer Sara Amrhein is an American artist and designer based in Florence Italy. She specializes in sculptural statement jewelry handcrafted in polymer clay, sterling silver and bronze. Her work is largely inspired by nature with a strong emphasis on florals and bright colors. Her designs have also been published in art books and magazines. Here\u2019s where Sara loves to shop:<\/p>\n\n\n\n Via d\u00e8 Serragli 122R Designer Herika Signorino hand designs the pieces in her shop to creative uniquely innovative designs. From brass, bronze and silver jewelry, she also designs quirky ceramics and home objects. Her pieces have an innovative modern edge while maintaining the handcraftsmanship and design that have become a hallmark of Florentine artisanship.<\/p>\n\n\n\n Via dell\u2019Orto 23r Woo Class is a husband-and-wife team that handmake wooden framed eyeglasses and sunglasses. They started in 2004 by making a pair of comfortable, lightweight wooden glasses for their daughter and now design bespoke glasses from selected natural woods and biodegradable vegetable oils. With a focus on design and renewable resources, all of their glasses are designed and handmade in Florence.<\/p>\n\n\n\n Via Arnolfo 11R This atelier makes gorgeous handmade silk flowers for accessories and decorations for those looking for a unique pop of creativity for their personal style or own designs. They also produce a line of clothing that is deliciously romantic using gorgeous materials and prints. <\/p>\n\n\n During this tour, you will have the unique opportunity to\u00a0wander through local ateliers and artisan studios<\/strong>\u00a0and purchase unique goods hand-made in Florence. The city is particularly famous for traditional crafts such as leather, straw, embroidery, textiles, and jewelry, resulting in the\u00a0finest Made in Italy products<\/strong>.<\/p>\n\t\t\t<\/div>\n\t\t\t Leather designer Stephanie started leather working in Berlin before moving to Florence to continue her training where she fell in love with the city and decided to stay. After more than a year of working for a long-established Florentine leather brand, she felt ready to start her own business Frau Leman (recommended above by Georgette, in our guide to leather shopping in Florence, AND in \u201cCreative People in Florence\u201d). Stephanie combines sustainability with style and will work with you to customize the bag of your dreams.<\/em><\/p>\n\n\n\n Here\u2019s where Stephanie loves to shop:<\/p>\n\n\n\n Via dei Serragli, 70r Eva Puccioni\u2019s overall style is playful and minimalist. Whether she\u2019s designing serving dishes, mugs, bowls or planters, Eva\u2019s world is one of lightness, color and joy, destined to brighten up any room or kitchen where they find a home. Each piece is unique and retains its handmade look. She also will make customized ceramic pieces on request. <\/p>\n\n\n\n Via della Chiesa, 29r Hand\/vintage market near her shop This location might be a little harder to track down but it\u2019s oh so worth it. \u201cOnly Usato\u201d runs a pop-up vintage market that is occasionally open in Boutique form in the area of Santo Spirito. Follow their Instagram to see what they have available and when. If you can catch them, you\u2019ll be sure to find great vintage pieces.<\/p>\n\n\n\n INSPIRATION<\/strong><\/span> Blogger Alexandra Korey has been writing her blog Art Trav (a combination of Art and Travel) since 2004. An ex art history professor who now works in marketing, she writes exhibition reviews and in-depth articles about art, travel and life in Florence, Tuscany and beyond. As soon as you start exploring her blog you realize you\u2019ve stumbled upon a gold mine of information. Each piece is thoughtfully researched and written and, in my opinion, a must follow for anyone coming to Italy or living here.<\/em><\/p>\n\n\n\n Here\u2019s where Alexandra loves to shop:<\/p>\n\n\n\n Via del Padule, 56, Bagno a Ripoli You may have to travel out of the city center but if you are a local living in Florence for any length of time and interested in getting the freshest, best produce out there, you have to follow Il Mulino Agricola! In Alexandra\u2019s own words: \u201cAs a dweller of Florence’s south side, I have been enjoying Il Mulino’s fresh vegetables and selection of jams, flours, sauce, honey and more for quite some years. Even before Covid, they had an ingenious system of client management: they send a whatsapp a few times a week listing what’s in stock so you can order in advance and go pick it up. They grow all their own vegetables in two locations around Florence, so the list is helpful to know what is in season and as an added bonus, makes copious and adorable use of emojis.\u201d<\/p>\n\n\n\n Author & Podcaster Mary Gray is a writer, journalist, writing instructor and co-host of the podcast Spritz and Grits. Her first book, Rental Diaries: Thoughts from My Four Walls in Florence, was published by The Florentine Press in 2020. Mary’s virtual course on the art of the first-person narrative essay runs year-round on a rolling basis.<\/em><\/p>\n\n\n\n Here\u2019s where Mary loves to shop: <\/p>\n\n\n\n Via dei Serragli 7R Mary: \u201cI love rifling through the racks at MOMO Vintage. I’ve found a number of great garments there, some under 40 euro. The selection is really well-edited, so it’s not like you have to dredge through piles upon piles of discards to find something special. A great deal of the luxury label stuff they stock is out of my price range, but there are often deals to be had, and much of the merchandise is accessible to begin with. I also appreciate how the owners here are welcoming but never overbearing \u2013 I’m such a clotheshorse but can often find clothes shopping in Florence to be stressful when clerks are hovering. Proprietors of vintage shops usually understand the fun of “the hunt” and will leave you to it without pressuring you to profess exactly what you’re looking for, while also offering commentary or interesting tidbits about the piece you’re looking at if you probe them.\u201d<\/p>\n\n\n\n INSPIRATION<\/strong><\/span> Borgo S. Frediano, 21 If you love music, you have to come by this shop for an old school music browsing experience where you can replace your usual \u201cscroll\u201d with the \u201cflip, flip\u201d of vinyl records and cds. Mary: \u201cI love browsing and finding deals at Twisted, [for the same reason I love Momo], but in the music arena. Half the joy of going into shops like this is the experience of browsing and the knowledge of the owners.\u201d<\/p>\n\n\n\n Photographer Tracy Russo has always had a passion for photography that is immediately apparent if you check out her personal account or her private photography business where she is dedicated to capturing the sweet moments of life. From personal professional pics to wedding & engagement photos, to children & family, Tracy has the unique ability to capture a beautiful and joyful moment in time on the faces of her subjects. That and her photos of Florence and Italy are the next best thing to being there!<\/em><\/p>\n\n\n\n Here\u2019s where Tracy loves to shop:<\/p>\n\n\n\n Via dei Preti, 2r Officine Nora is a co-working space for jewelry designers from around the world who have made Florence their home, meaning if you stop by this little shop in the Oltrarno district or check out their website you\u2019ll see they offer a diverse range of styles that share in common their handmade touches and creativity. Everything they make of course is in limited number meaning you\u2019ll be getting a very unique piece. <\/p>\n\n\n\n Via dei Fossi, 1 Tracy: \u201clove them because if you don\u2019t want leather but want something Florentine, it\u2019s a great option. The bags are perfect for travel because they are made of this sustainable fabric that folds flat into your suitcase and I\u2019m always complimented on my bags when I carry one of their patterned ones.\u201d<\/p>\n\n\n\n Included in Georgette\u2019s suggestions above!<\/p>\n\n\n\n INSPIRATION<\/strong><\/span> Blogger & Podcaster Rachel is dedicated to bringing you ALL things Italy from language to culture, to wine and food, she really does it all. She produces the podcast 2 Minutes 2 Italy that brings interesting Italian tidbits in easily digestible 2 minute bite sized episodes. Her blog is devoted to all things Italian and her Instagram posts and stories often have a focus on learning Italian that I find incredibly poignant and useful. Even after living in Italy for over a decade, I regularly learn new things by following her.<\/em><\/p>\n\n\n\n Here\u2019s where Rachel loves to shop:<\/p>\n\n\n\n Via dei Macci, 25r Cecilia is a pietra dura<\/em> artisan, a craft started in Florence in the 17th century that only a few rare shops practice today. The mosaics are created by cutting each individual stone into unique shapes that fit perfectly together. Normally these shops create pieces worth thousands of euros (and some of Cecllia\u2019s works of art are definitely in this category) but she also makes miniatures that are more affordable with unique designs, zodiac symbols or icons of Florence. It\u2019s a unique and beautiful keepsake of a really Florentine-specific craft.<\/p>\n\n\n\n Via Puccinotti, 89 Unique women\u2019s clothing, currently available online or by appointment only. The attention to detail in each of these pieces shows. They are elegant, sophisticated and utterly romantic both in their design as in the materials they choose for their dresses, skirts, and tops. They also have a line of bridal couture for anyone getting married in Florence.<\/p>\n\n\n\n Via dei Macci, 68r ANG un beb\u00e8 designs children\u2019s clothes for newborns and little ones from 2-6 years old. Each of these pieces is simple, beautiful and unique. Flowers, delicate stripes, a button detail or ruffle in the perfect place make their look stylish, whimsical but still simple and not overly \u201cdone.\u201d Great for finding something for a special occasion or for every day! <\/p>\n\n\n\n Guide & Sommelier Sommelier and tour guide Laura has a passion for fashion, wine and Italy. She works as a tour guide of Florence and Chianti where she combines teaching her guests about wine while showing them some of the best parts of Tuscany. She also organizes a wine club, sending personalized selections of Italian wine to guests around the world. And fashion? She also currently works at Ferragamo, so she definitely knows what she\u2019s talking about!<\/em><\/p>\n\n\n\n Here\u2019s where Laura loves to shop:<\/p>\n\n\n\nFlorence Vintage Fashion Tour<\/h3>\n\t\t\t<\/div>\n\t\t\t
\n\n\n\n![\"Girl](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/girlinflorance-1.png\")
<\/figure>\n\n\n\nGeorgette Jupe<\/h3>\n\n\n\n
<\/em>@girlinflorence<\/a><\/p>\n\n\n\nClothing at Hello Wonderful! <\/h3>\n\n\n\n
@shophellowonderful<\/a>
Georgette: \u201cThis slow fashion boutique is run by two lovely Italian ladies, Livia and Viviana, who are both dedicated to creating fun clothing and accessories in a sustainable way in the Oltrarno area of Florence. Their use of fabric overstock to create one-of-a-kind creations ensures nothing goes to waste and Livia is able to modify designs (depending on fabric availability) to best fit the customer, allowing for more size inclusivity, for affordable prices.\u201d<\/p>\n\n\n\nLeather at Frau Leman<\/h3>\n\n\n\n
@frauleman<\/a><\/p>\n\n\n\nLeather at Benheart <\/h3>\n\n\n\n
@benheartitaly<\/a><\/p>\n\n\n\nArt at FAF or “Female Arts in Florence” <\/h3>\n\n\n\n
@femaleartsinflorence<\/a><\/p>\n\n\n\n
The Best Fashion Shops In Florence<\/a><\/strong><\/p>\n\n\n\n
\n\n\n\n![\"Sara](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/Sara-Amrhein.jpg\")
<\/figure>\n\n\n\nSara Amrhein<\/h3>\n\n\n\n
<\/em>@saraamrhein<\/a> & @creativepeopleinflorence<\/a><\/p>\n\n\n\n
In addition, Sara is also the Co-founder of the cultural association Creative People in Florence along with partner Anna Rose. CPiF was created as a way of promoting and supporting the contemporary arts in a historic city and promoting the vastly talented local and international community who are currently breathing new life into the city with their innovative and inspiring work.<\/em><\/p>\n\n\n\nJewelry & Home at Nokike Atelier <\/h3>\n\n\n\n
@nokikeatelier<\/a><\/p>\n\n\n\nGlasses at Woo Class Eyewear <\/h3>\n\n\n\n
@wooclassofficial<\/a><\/p>\n\n\n\nAccessories & Clothes at EleoLab <\/h3>\n\n\n\n
@eleolab<\/a><\/p>\n\n\n\nFlorence Local Fashion Tour<\/h3>\n\t\t\t<\/div>\n\t\t\t
\n\n\n\n![\"Stephanie](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/Stephanie-Frau-Leman-e1618334598464.jpg\")
<\/figure>\n\n\n\nStephanie Lehmann<\/h3>\n\n\n\n
@<\/em>frauleman<\/a><\/p>\n\n\n\nCeramics at Eva Puccioni<\/h3>\n\n\n\n
@evapuccioni<\/a><\/p>\n\n\n\nJewelry at Ginevra Gemmi Gioielli <\/h3>\n\n\n\n
@ginevra.gemmi.gioielli<\/a>
Ginevra\u2019s jewelry is inspired by nature \u2013 leaves, branches and organic forms are celebrated in shining metal that fits like a second skin. Think gingko leaf earrings, acorn pendants and honey bee studs, all with a finessed and refined edge. Everything she makes is handmade in Florence meaning each beautiful piece is entirely unique. She also does customizations and commissions.<\/p>\n\n\n\nVintage Boutique & Market at Only Usato<\/h3>\n\n\n\n
@onlyusato<\/a><\/p>\n\n\n\n
Best Vintage Shops in Florence<\/a><\/strong><\/p>\n\n\n\n
\n\n\n\n![\"Alexandra](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/alexandra-ARTTRAV.jpg\")
<\/figure>\n\n\n\nAlexandra Korey<\/h2>\n\n\n\n
@<\/em>ArtTrav<\/a><\/p>\n\n\n\nIl Mulino Agricola<\/h3>\n\n\n\n
@ilmulinoagricola<\/a><\/p>\n\n\n\n
\n\n\n\n![\"mary](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/mary-gray-1024x1024.jpg\")
<\/figure>\n\n\n\nMary Gray<\/h3>\n\n\n\n
<\/em>@verymarygray<\/a><\/p>\n\n\n\nVintage: MOMO Vintage<\/h3>\n\n\n\n
@momovintagefirenze<\/a><\/p>\n\n\n\n
History of Leather Production in Florence<\/a><\/strong><\/p>\n\n\n\nMusic & Records: Twisted Jazz Shop<\/h3>\n\n\n\n
@twistedjazz<\/a><\/p>\n\n\n\n
\n\n\n\n![\"tracy](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/tracy-russo-1.jpg\")
<\/figure>\n\n\n\nTracy Russo<\/h2>\n\n\n\n
@dolcevidaphotography<\/a><\/p>\n\n\n\nJewelry & Watches at Officine Nora<\/h3>\n\n\n\n
@officinenora<\/a><\/p>\n\n\n\nBags at Roberta Pieri<\/h3>\n\n\n\n
@roberta_pieri<\/a><\/p>\n\n\n\nLeather: Benheart<\/h3>\n\n\n\n
Guide To Markets in Florence<\/a><\/strong><\/p>\n\n\n\n
\n\n\n\n![\"rachel-the-italianista\"](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/rachel-the-italianista.jpg\")
<\/figure>\n\n\n\nRachel Vermiglio Smith<\/h2>\n\n\n\n
@theItalianista<\/p>\n\n\n\nMosaic Art at Cecilia Flaciai Decorazioni<\/h3>\n\n\n\n
@cecilia_falciai<\/a><\/p>\n\n\n\nClothing at Atelier Bianca<\/h3>\n\n\n\n
@atelier_bianca<\/a><\/p>\n\n\n\nKids clothes at ANG un beb\u00e8<\/h3>\n\n\n\n
@angunbebe<\/a><\/p>\n\n\n\n
\n\n\n\n![\"Laura](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/11\/Laura-Wine-Club.jpg\")
<\/figure>\n\n\n\nLaura McDonald<\/h3>\n\n\n\n
@wineclubitaly_tours<\/a><\/p>\n\n\n\nJewelry at A thousand Joys <\/h3>\n\n\n\n