This edition brings over 700 brands to Florence for the Fall\/Winter 2026\u20132027 collections<\/strong>, with a strong international presence (around 44%). For four days, Florence turns into a temporary capital of menswear<\/strong>: buyers, press, creatives, and insiders moving through the city as if the streets themselves were part of the show.<\/p>\n\n\n\n The guest designers also speak directly to the theme. Hed Mayner and Soshiotsuki headline Pitti Uomo 109<\/strong> with two very different visions of what \u201cmovement\u201d can mean in menswear. Mayner\u2019s signature volumes and precise construction feel made for modern life \u2014 pieces that travel well, shift shape, and still look intentional. Soshiotsuki brings a sharper play between tailoring, structure, and cultural references: clothes that make you stop, look twice, and rethink what you thought you were seeing.<\/p>\n\n\n\n And then there\u2019s the quieter plot twist: HiBeauty, the new area dedicated to high-end perfumery, advanced skincare, grooming, and lifestyle. It reflects a bigger change in menswear culture \u2014 because style isn\u2019t only about clothing anymore. It\u2019s an ecosystem: what you wear, what you smell like, how you take care of yourself, and the objects you choose to live with. If any city makes sense for introducing this shift, it\u2019s Florence \u2014 with its deep craft tradition and its natural talent for turning \u201cdetail\u201d into \u201cidentity.\u201d<\/p>\n\n\n\n For regulars and first-timers alike, Pitti remains one of the best ways to see what will land on the streets \u2014 and in stores \u2014 months later<\/strong>. With MOTION as the lens, expect more hybrid pieces: technical materials meeting classic tailoring, sleek sportswear influences, and wardrobes designed for a world that changes quickly and travels even faster. The international mix of exhibitors only amplifies that conversation, turning an Italian institution into a truly global crossroads.<\/p>\n\n\n\n Florence, meanwhile, plays the perfect co-host. Caf\u00e9s fill up with buyers comparing notes, the area around the Fortezza becomes its own runway, and booking a table anywhere decent suddenly turns into a competitive sport. Pitti week always shifts the city\u2019s mood \u2014 but January 2026 looks set to bring a sharper, more energetic version of that familiar buzz.<\/p>\n\n\n\n If you\u2019ll be in Florence mid-January \u2014 or even if you just like tracking where menswear is heading \u2014 Pitti Uomo 109 is one to watch. The fair calls it MOTION. Florence calls it business as usual. But the collections will be the part that tells the real story.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Pitti Immagine\u00a0returns to Florence, holding the\u00a0109th\u00a0edition of Pitti Uomo at\u00a0Fortezza da Basso\u00a0from\u00a013 to 16 January 2026.<\/p>\n","protected":false},"author":2591,"featured_media":45989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[193,209],"tags":[],"class_list":["post-44550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-fashion-events-florence"],"featured_image_src":"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/01\/pitti-immagino-uomo-scaled.webp","author_info":{"display_name":"Romeing Editorial Staff","author_link":"https:\/\/www.romeing.it\/florence\/author\/romeing\/"},"yoast_head":"\n![\"Hed](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/01\/HED-MAYNER-1024x576.webp\")
<\/figure>\n\n\n\n![\"soshiotsuki\"](\"https:\/\/www.romeing.it\/florence\/wp-content\/uploads\/2025\/01\/EVT_soshiotsuki-1024x576.webp\")
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