Hosted in Rome, this one-of-a-kind exhibition celebrates the perfect marriage between nutrition, the key theme of EXPO 2015 in Milan, and Made in Italy creativity. “L’eleganza del cibo. Tales about food and fashion” (‘The elegance of food. Tales about food and fashion’) will open on 18th May 2015 at the Mercati di Traiano Museo dei Fori Imperiali in Rome. An archaeological site of rare beauty, renowned for its history and architectural elegance, chosen to enlighten visitors about the crossover between the cultures of fashion and nutrition, two of the most widely appreciated and famed aspects of Italy’s heritage. Water, Air, Earth and Fire. These four natural elements will be the leitmotif of the exhibition, serving as an integral part of the events scheduled to be held in Rome and Milan from May to October during Expo 2015.
The exhibition, curated by Stefano Dominella and Bonizza Giordani Aragno, explores the most relevant and widely accepted aspects of fashion, from fabrics, to embroidery and accessories. The leitmotif is food with a particular emphasis on nature. Fashion dresses, beautifies, exalts and protects the body. It is its outer aspect! Food passes through it, nourishing and replenishing it. Thus, ostensibly, their end goals appear to be incompatible. Fashion feeds the body. Food nourishes the mind.
Among the 160 creations on exhibit, including accessories and outfits, worthy of particular note Giorgio Armani that has exceptionally joined the initiative. Re Giorgio, in his latest collection Privé, is inspired by bamboo , delicate plant and robust at the same time , more and more popular in the industry sustainable, metaphor of elegance that elevates poetry in fabric and design . Etro who coined the phrase “We are what we eat”, thus the beautiful prints of the Maison are highlighted by pasta and raw seafood, in graphic compositions created using digital images in which royal meals, typically Italian in terms of representation, are transformed into a kaleidoscope of food. Since the very beginning, Agatha Ruiz de la Prada, has amazed us with decorations reminiscent of food, all decidedly ironic and whimsical, to add a touch of fun to everyday fashion. Gattinoni has dedicated an entire haute couture collection to food. On exhibit at the museum, visitors can admire his “bread dress” featuring a bustier sculpted with real ears of corn and jute trousers embroidered with iced, glazed biscuits and salted crackers. Young designer Tiziano Guardini has chosen real licorice roots to create his eco-sustainable “Natural Couture” dress. Salvatore Ferragamo, a pioneer in the use of ‘poor’ materials such as cork, raffia and hemp, has chosen to exhibit several of his most famous pieces of footwear taken from the historic archives of the foundation dedicated to him. Antonio Marras, whose creative roots lie in his native Sardinia, showcases dresses featuring embroidery reminiscent of nature. True to form, ubiquitous designer Moschino treats food with irony, using it as a tool centred on social issues. Fashion gardener Ken Scott, one of the first designers to pay tribute to food through vibrant prints splashed across his apparel, also comes to the party: asparagus, peas, artichokes and apples become a ‘marvelous wearable orchard’. At the Mercati di Traiano, Laura Biagiotti’s ‘florilegio’ takes centre stage with dresses that speak to us of fabrics inspired by nature.
Mercati e Foro di Traiano
Via IV Novembre 94 – 00187 Roma
19 May 2015 – 1 November 2015
Mon-Sun 9.30 AM -7.30 PM (last entrance 6.30 PM)