Pitti Taste returns in Florence from 4 to 6 February 2023

Pitti Taste returns in Florence from 4 to 6 February 2023

A three-day event dedicated to culinary and wine enthusiasts and connoisseurs of Italy

The three-day event dedicated to the excellence of food, wine, and culture in Italy is back again offering a delicious taste. The Florentine festival, Pitti Taste, returns for the second year in a row at the Fortezza da Basso from 4 to 6 February 2023

Pitti Taste is entering its 16th edition welcoming 538 exhibitors with 100 new companies participating. This year the art of music merges with the art of food to create a new combination: Jazzy Taste. Pasta is the protagonist of this year’s event and will be the focus of talks with industry professionals.  

“Flour, water and nothing more – leads back to its origins, to the land that produces the wheat and to generations of producers who grind, knead, draw and dry to give tables around the world the passion at the tip of the fork. “

The immersive experience of Pitti Taste isn’t confined to the walls of Fortezza da Basso. FuoriDiTaste will be holding over 50 different events including themed dinners, tastings, and presentations spread all over the historic city with a fully booked calendar to enjoy a new type of wine and dine experience.

“Taste has changed its skin while remaining true to itself. The move from the Stazione Leopolda to the Fortezza da Basso – which was necessary during the pandemic – offered us the right opportunity to let the fair express its full potential. The new setting was liked first and foremost by the companies: 90 percent of the 2022 participants also returned to this edition. In addition, the spaces of the Fortress made it possible to include as many as 100 interesting new features. The new entries were selected with the usual rigor by direct scouting or by evaluating the more than 250 applications we received.”

States Agostino Poletto, general manager of Pitti Immagine.

Pitti Taste returns in Florence from 4 to 6 February 2023

Mapping the Taste Tour

The tour begins on the Attic floor of the Central Pavilion to start with a savory exploration. It continues to the Ground floor and ends in the Cavaniglia Pavilion with delicious sweets and the opportunity to shop for products. 

Taste Ring & Taste Talks 

The UniCredit Taste arena will be located on the Penthouse floor where various seminars of Taste Talks will be conducted, and David Paolini returns to lead the panel discussion of Taste Rings. Scroll down for the complete event schedule. 

Special Area Spirits

This edition puts emphasis on Amari, also known as bitters, found in some of Italy’s signature cocktails including Aperol and Campari.  The Ground floor of the Central Pavilion will include a selection of 13 artisanal labels: Amaro 21, Amaro Erbes, Amaro Rubino Bio, Amaro Uno and Amaro l’Altro, Elisir di China, Essentiae del Salento/Amaro di ulivo, Fattoria Barbarossa, Granamaro, Green Heart Distillery, Maremmamaro, Mirto Sannai, Pepticus(Aque), Uvamarum. 

Taste Tools

Tools are what allow the magic to happen in the kitchen and at the dinner table. Taste is offering a variety of kitchen lifestyles, equipment, packaging, and digital start-ups. This year, tools will be presented on the Ground floor of the Main Pavilion. The featured companies include: 3G Packaging, Alba Firenze, Caraiba, Infinito Design, Passepartout, Fresco, Elga Design, Parentesi Quadra Food Division, Pasin Bags, Ratafia’ Firenze, Regalpack, Nastrificio Sirene, Tablecloths.It, Vulcania.  

Finishing Touches 

With an increase in international buyers, Pitti Connect acts as a tool for brands to discover products, manage networking, and connect with interested parties.   

Buyers from all over the world will be joining Pitti Taste this year from distribution companies, specialty stores, and other professionals. The expected markets include: The United States, France, The United Kingdom, China, United Arab Emirates, Brazil, India, Poland, Singapore, and Kyrgyzstan. 

Don’t miss out on a weekend of Italian excellence! 

Pitti Taste returns in Florence from 4 to 6 February 2023

Taste Rings & Taste Talks Event Schedule 

Taste Ring by David Paolini

  • Saturday, Feb. 4. 11a.m., Where do big hotels source their products?
  • Sunday, Feb 5. 3p.m., The Revenge of Dry Pasta 

The Taste Talks

Saturday, Feb 4

  • 3 p.m., The Origin of Raw Material on the Label
  • 4 p.m., The Sound of Food: How color and music influence our palate

Sunday, Feb 5

  • 11 a.m., What young people don’t say (but do): The new levers of Italian food and wine production in comparison
  • 4 p.m., Hot Cooking: Fashion sense for pasta
  • 5 p.m., This is what women are made of! Generations, food, cultures, and latitudes compared
  • 5:30 p.m., The Bitter Taste of Life (In the food lounge of the Attic Floor)

Monday, Feb 6

  • 11 a.m., I dedicate myself to the land. Women Entrepreneurs in Agriculture
  • 12 p.m., Italian Sounding: an economic and qualitative damage to Made in Italy

4-6 February 2023

Fortezza da Basso
V.le Filippo Strozzi, 1

Opening hours for members of the trade and the public of food enthusiast:

9:30 a.m.-7:30 p.m. on Saturday, 4 February 2023 and Sunday, 5 February 2023
9:30 a.m.-6 p.m. on Monday, 6 February 2023 for members of the trade

Opening hours for general public:

2:30-7:30 p.m. on Saturday, 5 February 2023 and Sunday, 6 February 2023
9:30 a.m.-6 p.m. on Monday, 6 February 2023


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