Pitti Taste in Florence

pitti taste 2022

In Florence from 26 to 28 March 2022 the Pitti Immagine fair dedicated to the Italian excellences of taste moves to the Fortezza da Basso

A three-day event dedicated to culinary and wine enthusiasts and connoisseurs of Italy, the prestigious Florentine festival, Pitti Taste, is back with an extremely impressive plan this year. With a change in venue, due to Covid and safety protocol, the event will be held from 26-28 March 2022.

After a three-year interlude, entering its 15th edition, Pitti Taste welcomes over 450 of the top Italian independent food brands that will congregate at the Fortezza da Basso (formerly held at Stazione Leopolda). This edition brings something special to the table – literally as well.

Protagonists and patrons are dedicated to safeguarding the environment and reducing food wastage. The fest will share talks (in Italian) by renowned chefs, writers, editors and other professionals from the culinary industry.

Besides the crowning charm of Fortezza da Basso, this edition also roams the cobblestoned streets of the city, stores, hotels, cocktail bars, food joints, interactive spaces and more – with tastings, events, appointments, seminars and other initiatives that add to the experience of the culinary joyride. One will find distinguished products and discoveries curated via activities in the world of the Italian culinary experience – paired with a few global episodes as well as special projects aligned with types of production aimed at niche markets.

Taste is growing and evolving. This edition is much more than a return to an in-person format: the event has been rethought and redesigned starting with the opportunities offered by the spaces at the Fortezza da Basso, with a more relaxed and functional visiting itinerary which, at the same time, guarantees a totally safe fair experience, as already seen at the relaunch of our fashion rendezvous”. “You will find lots of preeminent products and new discoveries selected through precise scouting activities in the world of Italian gastronomy – with a few little international episodes, as well as special projects connected to types of production aimed at niche markets.”

states Agostino Poletto, general manager of Pitti Immagine.

The Theme

In compassionate alignment with 2022 being threatened by the on-going pandemic, gas prices hiking and consequences of war that make daily life tremble and need a rethink of habits, Pitti Taste endorses focus on zero waste: not wasting food and protecting the environment. These factors become archetypes of an approach to food and the surroundings, which implies a recovery of resources, regeneration of soil, and enhancement of local produce.

Zero Spreco: non sprechiamo il cibo, non sprechiamo l’ambiente – Zero Waste: don’t waste food, don’t waste the environment” will be the main theme and the thread running through the talks and events, drawing attention to concrete experiences of sustainability linked to the world of production and the environment, as well as that of the end consumers. This will be our way of contributing to protecting the territory and its products”, statesAgostino Poletto, general manager of Pitti Immagine. 

taste_tour

Mapping the Main Sections

The journey to unravel products and flavors begins at the Upper Level of the Main Pavilion, the essentially the entrance to the fair, as it continues to the Ground Floor and commences at the Cavaniglia Pavilion.
A culinary expedition everything from salty to sweet foods; there will be juice, mustard, coffee, sweet and sour preservatives, spirits, teas, herbal infusions and more.

Distilled and Dedicated

The itinerary will be graced with a very niche segment of interest – gin.
A relatively new concept of sustainable Italian gin will be showcased, as 10 brands from Tuscany, Piedmont, Umbria, Veneto, Campania and Sicily present their botanical bottles. The raw base – the juniper berry – is purely Italian. This botany and mixology is offered on the Ground Floor of the Main Pavilion. The names of the protagonists: Canapone, Deta, Floressence, Fulmine, Gin Toscano, Il Mulino di Zoppola, Peter of Florence, River Mentana, Rubus Idaeus Gin and TNT.

The Taste Rings and Talks Arena

The Upper Level will house the stage hosting debates carefully curated by Davide Paolini and the special program of presentations and seminars by Pitti Immagine.

Taste Tools

This segment has been remodelled and will be located on the Ground Floor of the Main Pavilion. Here, one not only experiences kitchen lifestyles, but also the most current and trending ideas in professional equipment, packaging and digital start-ups.
The 15 protagonist companies include Alessio Moras, Deliveristo, Fresco, Infinito Design, Menù Internazionale, Parentesi Quadra, Ratafià, Regalpack, Sirene, Tableclothes, Tooa, Valoriani, and Vulcania.
Taste offers a varied range of brands, for a total of 450 exhibitors with 120 new products, including Alpex, Burde, and then Olivieri 1882 with its fermented products, Wilden Herbals with herbal tea concoctions and kombucha, which join the companies most loyal to the event, such as 32 Via Dei Birrai, Acquerello with rice, Antonio Mattei with Prato biscuits, Claudio Olivero with eggs, Giorgio Poeta honey, Pesto Rossi and La Giardiniera di Morgan. The Taste experience ends in the Taste shop, where visitors can purchase items if they choose to.

fuori di taste

FuoriDiTaste

At every edition of Taste, the magical city of Florence is invigorated by a series of enterprises pertaining to flavor. FuoriDiTaste returns with around 50 events that include themed tasting sessions, special events, talks and new ways of interpreting a gastronomy experience: a program that brings together the brands participating in the festival with some of the city’s most beautiful locations and venues.

Taste and Tie Up

With its very own digital exhibit on the Pitti Connect portal, professionals in the field can explore the offerings in advance, set up e-meetings with participating brands to network and connect on a professional level.

Without a doubt, the trade element drives the success of this festival as more than 70 members from the department stores, speciality food importers and leading companies arrive from Bahrain, Belgium, Cyprus, United Arab Emirates, Finland, France, Germany, Japan, Israel, Latvia, Lithuania, Luxembourg, Malta, Norway, Netherlands, Poland, United Kingdom, Spain, United States, Sweden and Switzerland.

Click here to discover the events calendar


26-28 March 2022

Fortezza da Basso
V.le Filippo Strozzi, 1

Opening hours for members of the trade and the public of food enthusiast:

9:30 am-7:30 pm on Saturday, 26 March 2022 and Sunday, 27 March 2022
9:30 am-4:30 pm on Monday, 28 March 2022 for members of the trade

Opening hours for general public:

2:30-7:30 pm on Saturday, 26 March 2022 and Sunday, 27 March 2022
9:30 am-4:30 pm on Monday, 28 March 2022

taste.pittimmagine.com

Written By
More from Sana Krishna
Donatello, The Renaissance Exhibition
Palazzo Strozzi and Bargello Museums present Donatello, il Rinascimento, an exhibition with...
Read More
Leave a Reply

Your email address will not be published.