The Pitti Immagine Shows Are Back in Florence
Florence in January has its own rhythm. The crowds thin out, the cold settles in, and suddenly the Fortezza da Basso becomes the city’s centre of gravity for anyone who cares about menswear. Pitti Immagine Uomo 109 returns from 13 to 16 January 2026, and this time it feels less like a routine appointment and more like a statement. The theme is “MOTION” — and it fits, because nothing at Pitti ever truly stands still.
This edition brings over 700 brands to Florence for the Fall/Winter 2026–2027 collections, with a strong international presence (around 44%). For four days, Florence turns into a temporary capital of menswear: buyers, press, creatives, and insiders moving through the city as if the streets themselves were part of the show.
The guest designers also speak directly to the theme. Hed Mayner and Soshiotsuki headline Pitti Uomo 109 with two very different visions of what “movement” can mean in menswear. Mayner’s signature volumes and precise construction feel made for modern life — pieces that travel well, shift shape, and still look intentional. Soshiotsuki brings a sharper play between tailoring, structure, and cultural references: clothes that make you stop, look twice, and rethink what you thought you were seeing.
And then there’s the quieter plot twist: HiBeauty, the new area dedicated to high-end perfumery, advanced skincare, grooming, and lifestyle. It reflects a bigger change in menswear culture — because style isn’t only about clothing anymore. It’s an ecosystem: what you wear, what you smell like, how you take care of yourself, and the objects you choose to live with. If any city makes sense for introducing this shift, it’s Florence — with its deep craft tradition and its natural talent for turning “detail” into “identity.”
For regulars and first-timers alike, Pitti remains one of the best ways to see what will land on the streets — and in stores — months later. With MOTION as the lens, expect more hybrid pieces: technical materials meeting classic tailoring, sleek sportswear influences, and wardrobes designed for a world that changes quickly and travels even faster. The international mix of exhibitors only amplifies that conversation, turning an Italian institution into a truly global crossroads.
Florence, meanwhile, plays the perfect co-host. Cafés fill up with buyers comparing notes, the area around the Fortezza becomes its own runway, and booking a table anywhere decent suddenly turns into a competitive sport. Pitti week always shifts the city’s mood — but January 2026 looks set to bring a sharper, more energetic version of that familiar buzz.
If you’ll be in Florence mid-January — or even if you just like tracking where menswear is heading — Pitti Uomo 109 is one to watch. The fair calls it MOTION. Florence calls it business as usual. But the collections will be the part that tells the real story.
