Pitti Immagine awaits all with a dynamic fashion show from January 11th 2022
The famous fashion shows Pitti Immagine are returning to the city, holding the 101st edition of Pitti Uomo and Pitti Bimbo 94 at Fortezza da Basso in Florence, from January 11th to 13th, 2022.
If you are not familiar with this event, the Pitti Immagine shows are fashion events dedicated to men, women and child clothing. Each category has a whole show organized in Florence. The next one will be Pitti Uomo, the menswear show. For the occasion, international guests, renowned and emerging designers are invited to discover the new trends and talk about fashion.
For this edition, the main theme is “Pitti Reflections”, done under the artistic direction of Angelo Figus, who puts the mirror at the center, as a way to question identity, reflection, refraction and the contradiction of reality. This reflection is organized around three main ideas to explain the contemporary world of menswear. The first step is called “Fantastic Classic”, to show how the classical trends of fashion are evolving. A selection of renowned brands joins the classical codes to experiment with new trends and update traditional aspects of menswear.
The second idea is “Dynamic Attitude”, highlighting the passion for outdoor clothing with a mix between sport and streetwear styles. Some iconic brands demonstrate the desire for freedom through collections made of contemporary clothes in a sport and streetwear way, but with special attention to elegance.
Finally, “Superstyling” is dedicated to the research of the new fashion standards that will dominate the field. Aesthetic choices out of the usual frames and visions in constant evolution are the ingredients to create new identities and respond to a high level of demand. That is the work of the selection of international brands working in that category.
The special area “Sustainable Style” is particularly followed by press and international buyers since this category will be fully composed of brands concerned about sustainable fashion, which is increasing in the sector.
One of the other traditions of Pitti Uomo is to invite a special guest and highlight his or her work. For the January 2022 edition, the designer Ann Demeulemeester will fill that role. On January 12th, a special event will be organized at the Stazione Leopolda, in Florence, to celebrate Ann Demeulemeester’s style in honor of her incredible 40-year-old career in fashion.
Pitti Uomo 101 promises to be the fashion event of the beginning of 2022, especially in the particular context where the world starts to turn again, with famous international brands and emerging designers working together to discuss and plan the future of fashion. All you need to know if you want to participate is available on the website of the event.
PITTI IMMAGINE EXHIBITION
From January 11 until January 13, 2022
Fortezza da Basso
Viale Filippo Strozzi, 1
All days 9am – 6pm