Perfume is the essence of a person. We change it constantly or we keep it the same for a lifetime. But when we find that ‘right’ one, it’s always chosen by personal instinct, as an evocation of our being.
At my favourite and I would say the best Roman hair dresser salon, H&B Aveda you can find a corner of designer perfumes. After a hair and beauty treatment you can feel that powerful energy between the body, mind and spirit. Made from high-quality raw materials, these scents help you relax, heal or seduce. You can spoil yourself with an olfactory trip thorough AEDES DE VENUSTAS, ANNICK GOUTAL, HEELEY, JOVOY, KEIKO MECHERI, MARIA CANDIDA GENTILE, MARIALUX, OLFACTIVE STUDIO and many others, ending with the home fragrances of OFFICINA DELLE ESSENZE.
AVEDA H&B, Piazza della Rovere 112-114. www.bioeprofumeriaonline.it
Since 1988, the symbol of Rome in perfume has been presented all over the world by Laura Biagiotti’s ROMA perfume for men and women, sealed in bottles inspired by Roman monuments. An ideal fusion of sweetness and passion reflects the love that this Roman ‘queen of cashmere’ has for her hometown. Five million bottles sold went towards helping the restoration of different historical monuments in this ancient city. So choosing ‘Roma’ you do not just take a part of the eternal city on your skin, but you help to preserve this magical city as well.
LAURA BIAGIOTTI, Via Mario de’Fiori 26. www.laurabiagiotti.it
PROFUMUM ROMA is another very special and unique brand dedicated to the art of perfume. Founded in 1996, Profumum, with its four Roman windows located across the city, tells the story of the Durante family. They started this enterprise basing their products on the highest quality of Italian raw materials completely sourced and made in Italy. Here you will find fresh made perfume, from ‘Acqua di sale’ through the other thirty essences from the collection. Don’t miss ‘Victrix’, inspired by the Appia Antica road and ancient Roma.
Via della Colonna Antonina 27, Via di Ripetta 10, P.zza Mazzini 4, V.le Angelico 87/89. www.profumum.com
EAU D’ITALIE is a Roman brand that I discovered during the fashion week Alta Moda Roma, thanks to their fragrance ‘Baume du Doge‘. This essence has a unisex but unique smell that takes me back to my lovely Venice. ‘Magnolia Romana’ with his romantic bouquet will help you to discover the beauty of the Giardini di Villa Borghese. You can find Eau d’Italy at the specialised Cherry parfumerie in Via F. Crispi 73 or online.
OFFICINA SANTA MARIA NOVELLA began in Florence, in the year 1612, inside the marvellous monastery of Santa Maria Novella where it is still situated. All products are made according to ancient recipes from the Renaissance era, when Florence was the centre of perfume production. In addition to perfumes, SMN is producing the best soaps and is the only company that has developed an entire range of beauty products made with pomegranate, one of my favourite fruits. Each shop of SMN has that classic-chic style with their elegant essences and decor.
Corso Rinascimento 47, Via delle Carrozze 87. www.smnovella.com