Altaroma’s 2019 Winter Edition
AltaRoma is Rome’s celebrated fashion week, whose two annual appointments in January and July create innumerable opportunities for the meeting between historic Italian fashion houses and new international creative and production realities.
AltaRoma’s winter season this year will be held from January 24th to 27th, at the PratiBus District.
As in the previous editions, the event will be divided into three sections: Fashion Hub, dedicated to the scouting, training and promotion of emerging talents; Atelier, which will include the fashion shows and presentations of couture and neo couture houses, small ateliers, tailoring establishments and artisans; and In Town, dedicated to projects and businesses linked to fashion, which will seize this opportunity to promote themselves and establish useful business contacts in the city.
ALTAROMA FASHION HUB
Is the section dedicated to talent scouting, training and the promotion of emerging talent. Individual fashion shows and exhibitions or collective shows, all having a common goal: the promotion of emerging talent.
Scouting projects but also the support and mentoring of young designers or students to whom Altaroma offers an opportunity to express their creativity and interact with experts qualified to evaluate their skills, assess their potential and share promotional strategies that will facilitate their entry into the world of fashion and help them make contact with industry members.
ATELIER
Is a hub of fashion shows and the presentations of couture houses, small ateliers, artisanal and tailoring establishments. It focuses on the promotion of ‘savoir faire’ intended as a means of fostering artisanal expertise and all forms of Made in Italy and international excellence.
The Altaroma calendar features the names of numerous historic couturiers and new international haute couture houses who choose Rome to present their collections. Likewise, it aims to give exposure to the singular skills and strategies that characterize local industries renowned for their savoir faire in those sectors, arts and trades that have made Italy and Rome famous throughout the world.
IN TOWN
Is the section of Altaroma’s calendar featuring a series of initiatives and events associated with fashion that take place in the city. It is an event that not only serves as an outlet for creative expression but also as an invaluable means of promoting and establishing useful business contacts in the city. Entire streets, workshops, ateliers and luxury boutiques open their doors to the city and industry members attending the event in Rome. A unique occasion to promote and showcase their creativity and an opportunity to create new business synergies.
The Auditorium of the MAXXI Museum will host the third edition of “Roman’s Romance”, a conversation on the incalculable value of Rome as a place of creativity.
Altaroma also intends to be the ideal platform to put the proper emphasis on Rome as a place of artistic reinvention in the countless creative domains of Italian and Roman production and style. This initiative will be accompanied by a collective exhibition organized in the wonderful environment of the new Rinascente store located in Via del Tritone.
The vibrant In Town section will permeate the historic streets of the city with numerous initiatives, including boutique openings and presentations in ateliers.
check the full program here
24 – 27 January
PratiBus District (Viale Angelico, 52)
