Altaroma’s 2019 Summer Edition
There’s no better time to visit Rome than during Alta Roma when all influencers, fashion bloggers and industry figures gather together to put their most stylish foot forward at PratiBus District. Located in the neighbourhood of Prati, this multifunctional space will become the main venue for this year’s Rome Fashion Week.
Chaired by Silvia Venturini Fendi, Alta Roma officially kicks off on July 4th. This fabulous fashion occasion will display more than 100 Italian and international designers and around 400 students from various Italian fashion academies. This 2019 summer edition of Alta Roma consolidates its role as an exchange platform – a place to explore new trends, being a showcase and and incubator for emerging labels as well as preserving the bond with the historical and artisanal tradition, spreading the knowledge of Made in Italy. Also it supports the idea of sustainability by providing special Fashion Digital night where more than 20 projects of wearable technology, digital fabrication and bio-materials will be exhibited. It will also be possible to meet designers that explain the main technical principles of creating “sustainable fashion”.
This season, AltaRoma will present an exhibition with the work of the 4 finalists in the accessories category and a collective fashion show with finalists in the ready-to-wear category. Winners will be chosen by a jury of fashion industry experts such as Suzy Menkes from Vogue International, Emanuele Farneti from Vogue Italia, Silvia Venturini Fendi – president of AltaRoma, Carlo Capasa – the president of Camera Nazionale della Moda Italiana and many other representatives of the international fashion industry.
And as it usually happens, Rome Fashion Week will provide different projects. One of them is “Who is on next?”– the consecrated scouting project targeted at new fashion talents and a unique and exclusive opportunity that gave the birth to many Italian as well as international designers that have chosen Italy as the country to realise their creations. Another project “Showcase” – is an exhibition that offers the opportunity for brands to participate and benefit from all the support necessary to promote and develop their businesses. Every year this project discovers new names. This 2019 edition introduces the possibility to buy on site through the e-commerce channels of presented designers.
One more project worth to see is called “Rome is my runway” – an initiative that will count with two special collective fashion show with designers coming from the Lazio region. The title of the project is also the slogan of the event and represents an important occasion where the brands can present their collection in the capital of Italy.
Rome Fashion Week is very awaited because in addition to the fashion side it has strong glamour vibes. Models, designers, influencers, journalists and all those fashionistas will make the Eternal city fancy for a week worth to see.
Alta Roma is not only about catwalks and projects but also about events and glamorous parties you can actually attend. A complete list of the schedule and locations for Alta Roma you can find on their website.
4 – 7 July, 2019
PratiBus District (Viale Angelico, 52)