Altaroma’s 2020 Winter Edition
There’s no better time to visit Rome than during Altaroma when all influencers, fashion bloggers and industry figures gather together to put their most stylish foot forward at Ex Caserma Guido Reni located in the neighbourhood of Flaminio.
Chaired by Silvia Venturini Fendi, Altaroma officially kicks off on January 23. This 2020 winter edition of Alta Roma consolidates its role as an exchange platform – a place to explore new trends, being a showcase and an incubator for emerging labels as well as preserving the bond with the historical and artisanal tradition, spreading the knowledge of Made in Italy.
Also it supports the idea of sustainability by providing special Fashion Digital night where more than 40 projects of wearable technology, digital fabrication and bio-materials will be exhibited. It will also be possible to meet designers that explain the main technical principles of creating “sustainable fashion”.
Among the most successful projects there is Showcase Rome in its fifth edition, becoming a staple of the event. This fabulous fashion occasion will display more than 56 Italian and international designers, alternating 14 brands per day, who will present their fall/winter 2020-2021 collections in a show of clothing, accessories and a wide range of products born thanks to the union between experimentation in design and tradition Italian craftsmanship. A project that implements Altaroma’s scouting activity, helping brands position themselves on the market through B2B meetings with buyers and the press. Among the participants, many startups characterized by innovative productions and materials, to underline the growing attention that Altaroma reserves, thanks to the support of the Ministry of Foreign Affairs and International Cooperation and by the ICE Agency, towards projects focused on technological innovation, sustainability and circular economy and their international promotion. From this edition, the Showcase project will take advantage of the new important partnership of Lazio Innova, a company of the Lazio Region, which will provide support services for entrepreneurial growth to the designers of the Lazio region.
And as it usually happens, Rome Fashion Week will provide different projects. One of them is “Who is on next?”– the consecrated scouting project in collaboration with Vogue Italia, targeted at new fashion talents. It’s a unique and exclusive opportunity that gave the birth to many Italian as well as international designers that have chosen Italy as the country to realise their creations. The contest has so far decreed the success of 150 young designers who over the years become new lifeblood for our fashion system and new representatives of the Italian style in the most prestigious and trendy international boutiques. This edition’s “Who is on next?” will see the new collections of Federico Cina, Jing Yu, Hibourama, Iuri, Maiorano, Nahiot Hernandez and Twins Florence, winner and finalists of the 15th edition held in July, parade.
Another project worth to see is called “Rome is my runway” – an initiative that will count with two special collective fashion shows with designers coming from the Lazio region. The title of the project is also the slogan of the event and represents an important occasion where the brands can present their collection in the capital of Italy. On the catwalk there will be Asciari, Chiara Perrot, Gentile Catone and Sartoria 74. For the ateliers the spring / summer 2020 collections of Sabrina Persechino and Giada Curti will parade, while Nino Lettieri will propose his tableau vivant at Palazzo Ferraioli.
In this edition A. I. Artisanal Intelligence, a platform aimed at identifying and promoting the new artisan and artistic expressions in coherence with the most current trends of creativity, will propose a reflection on the natural dimension of fashion creation. In an era of waste and overproduction, the recovery of natural traditions allows new generations to find new ones productive solutions respecting the environment, to trace the connection with our planet, forgotten by globalization.
Consistent with the sensitivity of young talents towards new environmental issues, a new series of talks on startups, circular economy and sustainability that tell about creativity increasingly green oriented will debut. [R3] Circle aims to enrich, with new elements, the portfolio of valid solutions for achieving an economic system designed to regenerate itself.
Rome Fashion Week is very awaited because in addition to the fashion side it has strong glamour vibes. Models, designers, influencers, journalists and all those fashionistas will make the Eternal city fancy for a week worth to see.
Altaroma is not only about catwalks and projects but also about events and glamorous parties you can actually attend. A complete list of the schedule and locations for Altaroma you can find on their website.
23 – 26 January
Ex Caserma Guido Reni
Via Guido Reni, 7
