Fashion parades, exhibitions, red carpet and couture. We’re there with 9-inch tacchi
The biggest fashion event of the year in Rome just gets more exciting and more glamorous every year. This month for the XXII edition of AltaRomAltaModa fashion week, fashionistas will be treated to an extravaganza curated by the President of Altaroma, Silvia Venturini Fendi , that has been described as a “Resurgence of Roma With Art and Craft”. Of course, this translation from Italian makes me think of glue and paper mache but what they’re actually referring to is this fabulous line-up of inspiration including small boutiques and ateliers that are keeping the elegance and craftsmanship of Roman beauty alive, in spite of being tucked away in some vicolo or not necessarily churning out ad campaigns on a multinational level. This is about a return to the detail and quality that expats like us fall in love with, the original concept of Made in Italy.
This year there will be the historic fashion houses like Sarli Couture, Curiel, Balestra and Gattinoni, joined by young talent from the finest schools and international brands like the new entry Mireille Dagher, a Lebanese designer.
This may be a classic traditional city but on the runway you’ll find designers who are pushing boundaries and striving to create what they’re calling “the dream of new couture”.
There will be exhibitions showcasing some very special pieces from dresses to accessories to footwear and jewellery. The theme is pretty much every girl’s dream: RED CARPET, making for a very extravagant exploration into what Italians do best: dress up.
But there is plenty more to see, from fashion performances and installations, to store openings and book presentations. Whether you work in this industry, dream of being a part of it or if la moda has anything to do with why you fell in love with Rome, then this week is for you.
Various locations throughout Rome