Roma Bar Show returns to Rome on May 26–27 under the motto Together We Shake.
Huge news for the Roma Bar Show this year… in its latest, new edition RBS has officially partnered with Fiere di Parma, one of the leading names in the trade fair segment in Italy and Europe! Taking the Roma Bar Show 2025 and its fifth event to great new heights.
With this new partnership, Fiere di Parma aims to enter into the Spirits Industry market – “a sector that, globally reached an estimated value of approximately 1,800 billion euros in 2024 with growth forecasts of 6% until 2028, which could exceed 2,400 billion euros”.
“Our strategy is clear” says Antonio Cellie, CEO of Fiere di Parma, which is to “confirm our leadership in food and replicate it in beverage, thus completing the largest integrated trade fair hub at the international level that includes Cibus, TuttoFood and the partnership of Anuga. With the Roma Bar Show, we are strengthening our presence in the spirit industry, a sector in which Italy is a protagonist, expanding the Made In Italy ecosystem.” (wanting to ) “create permanent platforms where innovation, quality and networking come together to enhance the pairing of food and mixology, intercepting the global trends that will characterize the on-trade and off-trade market.” Also a wonderful opportunity to support Italian excellence in the world and bring them into the spotlight within the global market.
Together we shake is the theme of this year’s RBS, also an invitation to recognize the other as oneself, encouraging everyone to open their collective doors metaphorically speaking. But in literal terms, RBS2025 is opening its doors to a full and fun program this year with unique events and experiences, exciting new seminars, masterclasses, talks, tastings, ‘Fuori Salone’ events, the ‘Roma Bar Show Awards’ and some industry-famous international guests and guest speakers from around the world.
“This path that led us to Fiere joining the board” explains CEO, Andrea Fofi, one of the founders of the Roma Bar Show, “has been a long journey of growth and waiting for the right opportunities, just like a good distillate. This is the beginning of a strong, conscious and limitless path, which has inspired us for over 4 editions. Our goal, is to promote reciprocity as the only tool (and means) for personal growth and (the) ‘good industry’, of awareness and action in environmental and social responsibility, but it is also a starting point to open ourselves to new opportunities that we will be able to seize thanks to the support and vision of Fiere di Parma, so that the bar industry establishes itself as a leader of a leading sector and an undisputed image of Made of Italy.”
In addition to the expansive exhibition areas dedicated to the spirits industry where you can get to the know the brands and products, this year’s Roma Bar Show will offer visitors the opportunity to meet illustrious names and internationally renowned speakers who will enrich the Educational Program of RBS2025 further. The educational portion of the Roma Bar Show is an inclusive and diversified training program for bartenders looking to improve technique as well as find support within the sometimes sensitive issues that can occur in the workplace, therefore strengthening the environment and concept of hospitality as a whole.
Also workshops and research laboratories covering the most innovative techniques will be front and center at the RBS2025 for those bar & beverage professionals who are always on a constant journey of discovery, excellence and experimentation.
The Roma Bar Show 2025 Program
Day 1 of the Roma Bar Show starts strong with The Curious Bartender live, the RBS Awards Ceremony and the Tassoni Mocktail Competition Grand Finale. And for the rest of the two-day international bar event, you’ll find the most interesting technical seminars which will mostly be held in the ‘RBS Academy’, with innovation at the heart and hot topics ranging from freezing techniques, creative collaborations and pairings.
The Tasting Room goes a little deeper with tastings, masterclasses and seminars held in a more intimate environment with producers, distributors and brand ambassadors where you’ll discover the rich history and background of spirit brands, covering various topics from the science of ice to the importance of fruit in mixing.
And same as every year – everyone’s favorite Mexican Village held on the rooftop as always. The open-air area dedicated to Mexico and agave spirits is full of the most incredible energy…it’s almost like stepping into another world.
But brand new this year at the Roma Bar Show 2025 is the BlueBlazer Talk Arena a part of the RBS Educational Program with in-depth lectures and masterclasses with international experts and influential figures within the bar and spirits industry. Check out the full program of RBS 2025 events here! With the official “Roma Bar Show Side Show” here but make sure to check your favorite bars to see what they too have planned during the duration of the RBS 2025.
Born in 2019, Roma Bar Show is aimed at the entire world of hospitality and consumers. An international trade event and bar show that grows each year with approximately 200 exhibiting companies, over 100 international guests taking part in the program and more than 15,000 attendees (quoted from RBS2024). Proving to not just the Eternal City of Roma and Italy but also the word – how important Rome has grown over the years within the bar, bartending, and hospitality sector. Not to mention its ever-expanding, vibrant cocktail bar scene.
“Roma Bar Show is a great event that grows year after year” comments Alessandro Onorato, Councilor for Major Events, Sports, Tourism and Fashion, “and is part of our strategy to make tourism in Rome less and less casual, as it has always been before our arrival. We support the Roma Bar Show precisely because, in addition to generating economic benefits for the area and new qualified jobs, it intercepts new tourist flows in the food and beverage sector. A target we are focusing on to encourage quality tourism, slower and less mass, with visitors who come to Rome not only for our monuments, but for specific events such as the Roma Bar Show“.
The Roma Bar Show with the help of the Department is also launching a campaign aimed at citizens to raise awareness of conscious consumption. “Not in excess or prohibition, but in moderation and conscious respect, this is the guideline of a manifesto promoted by Roma Bar Show and the Municipality of Rome to encourage a national movement that focuses attention on responsible drinking and promotes positive and sustainable change for the entire beverage sector.” This year the Roma Bar Show will also inaugurate, along with sponsor JD Sports, a new basketball court designed by street artist Camilla Falsini in the Garbatella neighborhood of Rome on June 14th.
Keeping in line with the values of all parties involved in this year’s Roma Bar Show, this simple act of giving back to your community is a perfect demonstration of what positive things can happen when you join forces and come together for a greater purpose.
May 26 – 27
Palazzo dei Congressi
Piazza John Kennedy, 1 (EUR)
May 26th: 10am – 7pm – May 27th: 11am – 7pm
One day ticket €45, two day ticket €70
