Primark Arrives in Rome on 27th November

primark arrives to rome inside maximo shopping mall

Just In Time for Black Friday inside the new Maximo Shopping Center!

For shopping addicts, bargain hunters or people in search of on-trend Christmas stocking fillers, the much loved Irish franchise ‘Primark’ is finally set to arrive in Rome after a long wait due to COVID-19.


Inside the Maximo Shopping Centre, based south of Rome on Via Laurentina 865. This store will be a total of 4500 square metres, with 40 fitting rooms, seating areas to relax and charging ports for smartphones. The Maximo Shopping Mall will also include UCI Cinema, a Panorama supermarket, a Decathlon superstore, H&M, Maison du Monde and an AS Roma store.


On infamous Black Friday – 27 November 2020! After your trip to Primark have a browse in the other 165 high street shops in the mall that will have great deals too this time of year…

What is Primark?

For new shoppers curious about Primark, it is a popular department store mainly across Europe offering a variety of clothes, homeware, beauty products and accessories at affordable prices. So spruce up your home for winter or reinvent your wardrobe without damaging your bank balance. Primark Rome will be the 5th store to open so far in Italy.

Some Sneak Peeks:

Here are a selection of special finds you’ll find in store, including items from Primark’s ever popular Harry Potter and Disney collections…

jasmine musk primarkFor the home, indulge in a scent selection of ‘Jasmine Musk’ to freshen up your living space. Only €7.

primarkFor kids, this adorable cuddly toy will bring comfort and smiles. Only €6.

soft grey knit primarkFor women, many cosy knits and garments are available, like this soft grey knit for €12.

American style pyjamas primarkFor men, these American style pyjamas can certainly make winter nights more comfortable. At €9.

grey boots primarkFor fashion fans, these chic grey boots can add a touch of luxe to a jeans and T-shirt combo. At €15.

Harry Potter themed Advent Calendar

For Christmas, buy a Harry Potter themed Advent Calendar to count down the December days in a wizarding way! Priced at €18.

purchase stationary primarkFor students, purchase stationary at Primark such as this ‘Winne the Pooh’ themed notepad! Only €2.50.

apron, in this charming Mickey Mouse designFor cooks, invest in a new apron, in this charming Mickey Mouse design. Priced at €5.

lipstick primarkFor beauty lovers, purchase a new lipstick like this autumnal toned ‘rossetto hot chocolate’ shade, only €1.50.

Find out more:

Browse their products here ahead of your visit:

Please note that they do not do delivery so it’s a must to buy what you like, in store, when you see it there and then!

Join the facebook group for more exclusive information, ‘Primark Roma Fanpage’:

Happy safe shopping!

See also:

Where to shop in Rome: the top shopping streets

Best shops and boutiques

Vintage Shopping in Rome

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